Great ideas in a compact setting.
ZOW 2020.

Meet your customers and partners in 2020 where they are based: in the centre of East Westphalia, right in the heart of the German furniture industry. From 4 to 6 February 2020, ZOW brings the furniture industry in the regional area together with its European suppliers in Bad Salzuflen.

With its creative workshop atmosphere, ZOW 2020 is an invitation to join the industry debate for the three days of the event. This is where you’ll find a time and a place to:
• Explore the latest issues with customers and prospects in depth
• Discuss products extensively
• Exchange ideas on application examples
• Answer questions and
• Jointly develop market-ready concepts

The innovative trade fair concept with standardised modular stands and plenty of open space creates an inspiring atmosphere in which all attendees can approach each other on an equal footing. And naturally the catering is of the highest standard...

In the heart of the action.
The exhibitor segments.

Present your products and concepts effectively – and enter into a dialogue with visitors. The uniform stand design gives every exhibitor an equal opportunity to make its product portfolio the focus of attention. This is combined with the special event areas, which present attractive showcases on exciting themes. The open hall layout invites visitors to explore and start conversations.

The range of products and concepts is clearly divided into three segments so that your customers and prospects can find you easily.

Materials & Nature

wood veneer, parquet, interior design and furnishings, decorative surface design, decor papers, laminates, wood-based materials, high-pressure laminates, solid surface materials, edge trims, surface treatments and finishes, adhesives, embossing cylinders, plates

Function & Components

light and lighting systems, semi-finished products for cabinet and storage furniture, kitchen, office and frame furniture, fittings, locks, furniture components

Textile & Machinery

Machinery for upholstery and mattress manufacture, upholstery materials, upholstery accessories, materials for covers, leather


The six best reasons to attend ZOW 2020!

1. In the heart of the action. ZOW takes place in the centre of the German furniture industry and
right on your customers’ doorsteps.
2. Reach your target audience. ZOW attracts decision makers, developers, users and product managers
from regional furniture manufacturers and interior construction companies.
3. A time and a place to exchange ideas. The constructive workshop atmosphere fosters in-depth discussions,
collaborative working and excellent business opportunities.
4. An inviting atmosphere.
The open trade fair architecture invites visitors to explore and start conversations.
5. Early-bird pricing.
Book by 30 June 2019 and save!
6. All-inclusive stand packages.
Everything is included in our packages, from stand construction to catering!

Frank Huntebrinker, Deutsche Arturo Salice GmbH

“East Westphalia has fantastic potential because 70 per cent
of the furniture industry is
based here.”

Close to where your customers are.
The visitors.

At ZOW you are closer to your target group than at any other event, because East Westphalia is the heart of the German furniture industry. Customers and prospects from this and neighbouring regions and nearby European countries come to ZOW in order to pave the way for their future success with you.

At ZOW you will meet:
• Visitors from all relevant branches of the industry
• Market leaders from the upholstery, cabinet and storage, kitchen and home furniture sectors
• Buyers, decision makers and developers from the region
• Fabricators, interior designers, architects and designers from East Westphalia

Thomas Martin, außerdem solutions + elements

“We are really pleased with the new concept for ZOW, because it gives even smaller companies like ours the chance to present ourselves.”

Get one step ahead!
Book your stand package now at the early-bird price

To benefit from the early-bird rates, book your stand at ZOW 2020 by 30 June 2019! The modular stands are available in eight sizes. With our full-service package you needn’t worry about a thing. We’ll take care of everything for you – from the stand construction to the catering arrangements.

Wishing you lots of success – and an exciting time at ZOW 2020!

Application forms

Kirsten Kauss, Elektra

"You have more time to talk to customers here – it’s an excellent chance to really engage."

We’re here for you!

Maik Fischer
Tel. +49 221 821-2379

Vanessa Pinger
Project Assistant
Tel. +49 221 821-2884

Petra Opgenoorth
Sales Manager Function & Components
Tel. +49 221 821-2998

Nikola Funk
Sales Manager Textile & Machinery
Tel. +49 221 821-2246

Caroline Freda-Bodensteiner
Sales Manager Materials & Nature
Telefon +49 221 821-3597